Data rooms allow companies to securely store and share documents in corporate transactions such as M&A deals, fundraisers and other business-related activities. By using virtual data rooms, companies can avoid the security risks associated with using generic tools for sharing files or sending confidential documents via email, which is typically not encrypted and does not create an audit trail.

The right VDR makes it easy to share information, with an user-friendly interface and features that allow due diligence to be faster and more efficient. It is also ultra-secure and ensures that data is only accessible to those who need to see it. Premium providers also offer 24/7 support, helping to resolve technical issues or offer advice on optimising a data room’s use.

A well-organized and engaging information room will allow you to present the most effective information to your audience, whether you’re trying to convince investors to support your business or simply to present your pitch deck. A well-organized and clear presentation can be a significant benefit when you’re presenting a virtual roadshow because it allows investors to focus on the most important aspects you’re presenting, rather than struggling with the finer details and intricate analyses.

When sharing engagement or retention metrics, remember to only provide a subset of relevant data. For example, those users who have spent more than 20 mins in your app each place, or have added more than 5 friends. Oversharing can only make your audience confused and overwhelmed.